Yep, I get asked that frequently but my nature focus isn’t just a passing fancy.
Nature is not just something to appreciate and cherish daily because of how it can balance you and have a huge impact on the success of your career performance.
It’s something to protect, it’s something to invest in too.
It’s a big day today for The Mersey Forest.
I caught up with their progress recently with the Lord Mayor Liverpool Cllr Barbara Murray when they launched their new plan.

Their seminal event today is all about this…
Investing in Nature: Driving Growth and Sustainability in Cheshire and Merseyside.
Leaders from across the public and private sectors are gathering to explore how nature based solutions can drive meaningful change for our economy, communities and environment.
Hosted by The Mersey Forest, the event will highlight powerful examples of investment in nature already happening in the region and unlock new opportunities for collaboration, innovation and impact.
From tackling flood risk and improving health outcomes to boosting green space and supporting local economies, nature is at the heart of a more sustainable future for Cheshire and Merseyside.
Here’s a list of interested parties attending:
Business leaders from organisations of all sizes
Sustainability and CSR professionals
Local authorities and policy makers
Environmental consultants and land managers
Developers, planners and investors
Voluntary, community and social enterprise organisations
People interested in building a greener, more resilient region, and who have the resources to do so.
There’s also this:
Inspiring keynote speakers
Real world case studies
Panel discussions and expert insights
Networking with 150 influential attendees
Presenters include:
Dr. Colm Bowe Development Manager, Nature North
Chris Waterfield, Carbon and Water Woodland Adviser, Forestry Commission
Professor Jo Meehan, Professor of Responsible Procurement & Director, Centre for Sustainable Business, University of Liverpool
Paul Nolan, Director, The Mersey Forest
Rob Dyer, Natural Flood Management Manager, The Mersey Forest
Gareth Howatson, Natural Health Service Coordinator, The Mersey Forest
Panellists
Simon Lewis, Corporate Partner, Brabners LLP
Victoria Merton, Director of Policy and Sustainability, Encyclis
Allison McGuinness AMIEnvSc, Head of Sustainability, hashtag#Liverpool ONE
Mark Globe, Director, INTX
Matt Breakwell, Business Development Director, Kimpton
Suzy Jones, Director of the Future, Urban Splash
I’m really pleased to see David Connor co-founder of 2030hub leading the panel alongside Zoe Wallace (she/her), Director of Agent Academy with Donna Howitt from Place Strategy Director, Liverpool ONE as host.
If you’re in this space and want to stand out, email me, joel@ubiquitycollective.co.uk and let’s chat.
Mine’s a green tea, please
Photo: Sefton Park 6am this morning.