Saying “most people” in a post often does a few things psychologically that perhaps writers don’t intend.

It can land badly too.

For example, saying “most people” can trigger resistance.

As the writer/content creator, you might think “great!”

But, I’d argue the term can stop people in their tracks to the point they immediately disengage.

When I read “most people…”, I’m often thinking “you don’t know me.”

Why potentially risk losing some of your audience by using such a vague group identity.

This can also feel invalidating, especially for people who already feel unseen.

It also creates unconscious hierarchy.

“Most people” subtly implies that the reader might feel outside the group e.g. “I see what others don’t.”

Even if unintended, it can sound like moral or intellectual superiority by the writer too.

“Most people” invites comparison and defensiveness and readers may also start scanning “Am I one of the ‘most people’? Am I being criticised?”

That pulls attention away from the insight you’re trying to promote and can create self-protection.

In 2026, and given the strength of my wellbeing nous, there will be far more people communicating through a trauma-informed lens.

For people with relational or authority-based trauma, phrases like “most people” echo being talked over, being grouped, being judged without context. The body reacts before the mind does.

Even when “most people” can (rarely) work – i.e. backed by clear data, framed neutrally, there are often better options.

For example, a stronger, safer way to say the same thing might be instead of along the lines of “most people struggle with boundaries…” try:

“You might recognise this if…”

“Many of us were never taught how to…”

“This can show up when…”

These invite reflection without accusation.

Similarly, instead of “most people don’t realise…” try:

“What sometimes goes unnoticed is…”

“Something that surprised me was…”

“I didn’t realise this myself until…”

Self-inclusion lowers defences.

I’ve been writing news, features and thought leader blogs and content for PR client’s social media channels for 20 years now (and media releases for journalists for 30).

I’ve always felt strongly that it’s crucial to describe the pattern, not the people when writing.

Patterns don’t shame. Labels do.

Why This Matters For Your PR:

In 2026, audiences will be more trauma-aware, more sensitive to power dynamics and less tolerant of vague generalisations.

Writing/speaking the alternative in your communications can build both trust and increase engagement metrics – two powerful enough reasons to take note.

Finally, a big thank you to My Planet Liverpool for their double page spread in the very latest printed edition featuring some of Ubiquity’s work in the second half of 2025. Very much appreciated!

Wishing you all a healthy, prosperous new year and everything you wish for yourself.