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We Love How Wellbeing as a Theme Is Emerging in Hospitality…

By Joel Jelen

Hospitality Operator Bringing Back the WOW to City Scene

An experienced hospitality operator with just under two decades of success in the industry has secured multiple contracts with Liverpool businesses looking to enhance personal and team development programmes as the city gears up for Eurovision 2023.

Entrepreneur Jamie Wray’s Ways To Wow programmes are aimed at bringing exceptional customer and employee experiences back to the city’s emerging bar, restaurant and hotel culture following the devastating effects of the pandemic.

As Jamie explained: “We have already secured contracts with more than a dozen city brands alongside running a fully funded leadership programme over the past six months.”

“Hospitality brands we’ve been supporting at Ways To Wow include Gino D’campo Hotels & Leisure, ACC Liverpool, Mamasan, Zenn, Epic Apartments & Hotels, Antonios Bar & Grill and Luban.”

Such is Jamie’s passion for his brand and its purpose, they have also begun attracting prestigious clients from outside hospitality including Hill Dickinson, Solo Cars and Spire Healthcare.

“Our clients, regardless of sector all share a common thread, they have a genuinely progressive wellbeing outlook on improving their workplace culture and customer/client experience.”

Jamie’s team has now formalised its approach given all their success to date by creating a WOW Leadership Event aimed at engaging, educating and inspiring Liverpool hospitality and other sector industry leaders.

“It’s about leveling up our city’s customer experience standards and leadership methods by mastering a wow mentality for 2023,” added Jamie.

“Constraints in attracting, training and re-training top talent has been a factor in our success…focusing on employee culture, emotional intelligent leadership and memorable customer experiences has been a message warmly welcomed by many companies and organisations that Way To Wow has approached.

“Businesses now need modernised tools and techniques that relight their purpose, cultivate their teams into high performers, enhance their leadership and transform mediocre customer experiences into memorable ones.”

Client Jan Coskun, director of Gino D’Acampo Hotels & Leisure said: “Jamie and his team are inspiring. They help turn transactional service into transformational service and we highly recommend them.”

Ways To Wow’s forthcoming event includes Inspiring WOW talks on leadership, culture and customer experience from a network of city leaders plus business mentoring against a backdrop of orchestral and immersive dance performances with the largest LED environment in Europe.

Ways To Wow, Mansion, Thursday 24th November 6pm till late.


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